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Courtship is a delicate affair, not to be forced – as many an over-zealous cavalier will confirm. Finding the right spouse is a matter of caution, intuition and, finally, abandon. However, it can help to know something about your potential suitor before you meet. To help you decide whether CBC is the kind of partner you might fall for, or at least consider a date with, here we’ve listed three things sure to get our pulse racing.
Creativity
When all the evangelical brand rhetoric has faded, it’s your creative concept that must seek to be noticed in an overcrowded and unforgiving world. Just as in life, the commonplace, the confused and the downright dull are destined for anonymity. By contrast, ideas that surprise, charm or captivate are the ones people are drawn to and remember. Forgive our bluntness, but simply put: it’s a cruel world and dullards need not apply.
Simplicity
The world’s best ideas are the kind of forehead-slappingly simple creations that make us wonder why nobody thought of them sooner. Of course there’s
a good reason why nobody did. Developing the kind of primal, instinctive ideas that, at their absolute best, touch the very soul of man are absurdly hard to come by. These ideas, woven from the fabric of humanity rather than culture, can transcend borders, generations and, occasionally, even budgets. But by god they’re worth it.
Internationality
Globalisation has its proponents and its opponents to be sure. (We too abhor one-sided trade policies that keep entire continents locked in poverty.) Yet we truly believe that we are richer – as people, organisations and nations – when we reach for the world beyond our borders. Prosperity (economical and cultural) and internationality go hand in hand. If we can play some part, however tiny, in diminishing differences by fostering two-way international commerce, and with it understanding, then we’ve achieved all we set out to do 3 decades ago.
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