GAC replaces regional identity with global
brand image
Originally called the Gulf Agency Company, the transport services company had steadily expanded its geographical coverage and range of services. Today, in fact, it is the world's largest independent shipping agency, with 200 offices worldwide. Yet the Gulf AgencyCompany was still perceived as a regional contender.
In response, the company changed its name to GAC and embarked on a sweeping brand positioning programme and identity facelift. CBC illustrated GAC’s position of expansive, worldwide coverage with stunning wide-angle photographs and the theme “Wherever you go.”
For a full presentation of the campaign,
call Ralph Krøyer at +45 35 25 01 60.
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