Maersk Sealand teams up with Reebok
For the world's biggest container line, overall marketing goals are pretty straightforward: 1) to consolidate or increase Maersk Sealand's share of the 15-25 key accounts that represent 80% of the world's containerized goods; and 2) to get the lion's share of the remaining business with thousands of smaller shippers worldwide.
Those large key accounts happen to be some of the world's most successful brands. So CBC took a co-branding approach of positioning Maersk Sealand with these well-known identities
― including Reebok, for example.
For a full presentation of the campaign, call
Ralph Krøyer at +45 35 25 01 60.
|
 |
BRANDING
GAC
Maersk Sealand
Torm
SimCorp |
