SimCorp thinks big
SimCorp supplies software to banks, financial institutions and large corporations. But software is just their product
― and they were up against some much better-known American suppliers of financial software. How could SimCorp distinguish themselves from the competition and come across as a major international player?
Well, SimCorp consists of a very bright group of mathematicians, physicists and financial wizards who develop enormously sophisticated financial
models ― financial scientists, if you will. And it was to that idea of modelling that we turned to set SimCorp apart from every other supplier in the industry. "Modelled by SimCorp" is the concept line we developed for them, used in a spectrum of different applications.
For a full presentation of the campaign,
call
Ralph Krøyer at +45 35 25 01 60.
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BRANDING
GAC
Torm
SimCorp
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