TORM updates its image by building on history
Founded in 1889, TORM is one of the legends of Scandinavia’s proud maritime tradition. But some had begun to wonder whether TORM’s future was as bright as its past. CBC helped TORM signal it was still moving in the right direction with a creative concept that plotted key campaign messages on a “timeline.” The fact that TORM was more than likely to reach its destination, based on past performance, was summed up in the tagline “Vision anchored in experience.”For a full presentation of the campaign,
call Ralph Krøyer at +45 35 25 01 60.
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