Direct marketing packages help Nilfisk-Advance generate leads

Nilfisk-Advance takes a focused approach
Nilfisk-Advance is one of the world's top 3 suppliers of professional cleaning equipment. In Europe, the company deals with a variety of very specific market segments, including hospitals, hotels, the iron and metal industry, and schools.

To help Nilfisk-Advance generate leads, CBC developed direct marketing packages which specifically target each different market segment ― 7 segmented campaigns to date. Each consists of a sales letter, direct mail piece(s), print advertising and a segment-specific "micro site" on Nilfisk-Advance's corporate website.

Variations on a similar creative approach were used in nearly all of the campaigns to maximise the company's resources. The underlying message in each is that Nilfisk-Advance has the solution to every imaginable cleaning challenge. That idea is visualised by a t-a-a-a-ll or l-o-o-o-ng photo which presents Nilfisk-Advance's products in an eye-catching working environment - and is supported by headlines which play on the scope of the company's products.

For a full presentation of all the campaigns, elements and results, please call Ralph Krøyer
at +45 35 25 01 60.

LEAD GENERATION

Plus Pack

Nilfisk-Advance

YORK Novenco

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