Compelling creative solution helps YORK Novenco secure leads
YORK Novenco wanted to encourage the shipping community to make its new XFlow® high-pressure sprinkler system a standard part of ship specifications. But the product, which featured an entirely new type of technology, was up against a number of well-established approaches to on-board fire fighting.
CBC helped YORK Novenco identify the winning market position, which clearly highlighted the advantages of XFlow® compared to the competition. The creative execution of the idea not only grabbed the target group’s attention, but also left no doubt as to the benefits of XFlow®—and how one should act on those benefits.For a full presentation of the campaign,
call
Ralph Krøyer at +45 35 25 01 60.
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LEAD GENERATION
Plus Pack
Nilfisk-Advance
YORK Novenco
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