 |
A personal sales call costs a thousand dollars, a mail shot one dollar and mass media costs ten cents per lead. But heaven help the marketer who spends ten cents on a hot lead and wastes one thousand dollars on a non-starter.
Allocating resources without knowing the potential customer is an expensive business. That's why qualifying the market and making a tailored communications plan for each segment is an essential first step in any direct marketing strategy.
At CBC we've helped dozens of international companies plan, co-ordinate and execute multi-national direct marketing initiatives.
See our lead generation work for:
|
|
