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Corporate film helps put GEA marketing effort on fast track
It can easily take years to build a new dairy, beverage or pharma factory. But GEA Liquid Processing had a revolutionary new way to dramatically slash construction time – and a powerful story to tell customers. CBC helped them do so in “16 months,” a 5-minute film that documents how GEA built and put into operation the world’s largest biotech plant for the production of yogurt culture and rennet for market leader Chr. Hansen – in only 16 months.
The film combines 16 months of film footage, shot with time-lapse cameras mounted onsite where the factory’s equipment was being manufactured in Germany, with footage taken at the “shell” of the Chr. Hansen plant that was simultaneously being erected in Denmark – and, ultimately, shows the successful union of the two efforts. An affable cartoon character, representative of the typical process engineer, not only personalizes the video, but also differentiates it from the typical corporate film. At first the process engineer is sceptical. Is such a feat actually possible? But by the end of the film he’s convinced – and an advocate for GEA’s “fast track” approach.
GEA Liquid Processing uses the film at meetings to whet customers’ interest before following up the pitch with more hard-core technical information.
For more information, please contact Claus Bruun at +45 3525 0160. To be notified whenever there’s CBC news, please join our mailing list.
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