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FKI Logistex chooses CBC to launch new corporate identity
When FKI Logistex decided to change its name to Crisplant in Europe and Asia, the provider of automated material handling solutions contacted three leading advertising agencies to handle the task of creating a new corporate brand and identity. After attending presentations by the three candidates, FKI was certain: Cross-Border Communications was the best choice.
“CBC’s extensive international experience and creative strengths played a big role in our decision,” says Peter Elmvang, Marketing Manager, Crisplant. “They’ve lived up to our expectations, too – we had some very tight deadlines where there was no margin for error, and CBC delivered.”
To support the transition from FKI Logistex to Crisplant, CBC created a new communications concept for Crisplant, a new corporate logo and new corporate design. Immediate deliverables included an internal and external launch campaign, corporate microsite (see http://www.crisplant.dk/), exhibition materials and full range of corporate stationery.
For more information, please contact Claus Leinøe at +45 3525 0160. To be notified whenever there’s CBC news, please join our mailing list.
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