Anyone can think global, but to act local, you actually have to be there – physically, in person, eye to eye.

With those words from the opening of its first corporate film, GAC pinpointed what makes it special – its physical presence in more than a thousand places on earth.
Dubai-headquartered GAC is the world’s leading provider of shipping, logistics and marine services. Having used CBC for a major global branding campaign four years ago, GAC returned to CBC when it was time for “wave 2” of their extensive branding efforts – which included this 5-minute film. 

Why a film?
Why not? Marketing researchers have finally proved what creative pitchmen have always known – the superiority of emotional over purely rational sales appeals (using brain scans, believe it or not). And film, that most emotional of all media, has the power to strike deep into the heart of that most sceptical of all creatures – the business-to-business buyer.

Free case story
GAC’s wide range of new branding efforts is the subject of the next CBC case story, available in August. Order your copy here. For more information, please contact Claus Leinøe at +45 3525 0160. To be notified whenever there’s CBC news, please join our mailing list.