Inspiration from Cross-Border Communications

New CBC case details “wave 2” of GAC’s branding effort

Where do you go after you’ve gone global? In GAC’s case – a familiar face in shipping and logistics circles – you go local once again.

The latest CBC case story shows how CBC and long-time client GAC put an effective new spin on the company’s five-year-old branding message, which had supported a strategy of global growth. Now GAC’s communications balance global reach with a local, personal touch.

Order your free, 8-page case story to see how.

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