Since most B2B target groups start their hunt for information at a search engine, B2B marketers need to increase the sophistication of their search engine optimisation efforts. Now CBC, together with a specialist partner, has developed an effective program to help clients reach target audiences via search engines and obtain good, qualified leads.

“Surveys show that most people research companies and products online before buying. Search engines are key to finding information, and companies that are not optimizing their search presence risk losing out to competitors,” says Vanessa Fabiano, CBC Digital Account Manager.

That fact that search engines now list and prioritise social media, Wiki, videos, pdf-files, news and press releases alongside regular homepages in the search results makes it particularly important to integrate search into the overall communication plan.

CBC’s new search marketing program is completely customised and easily integrated in the overall CBC process and workflow.




To learn more, please contact Vanessa Fabiano, vf@cbc.dk, +45 3525 0160. To be notified whenever there’s CBC news, please join our mailing list.