Inspiration from Cross-Border Communications

Newest case story shows how we helped plastics company mould a uniform brand

With up to 24 companies operating under the same name, Primo knew that continued growth depended on presenting a single, readily identifiable face to their customers – and to themselves.

Primo, a leading plastics company, turned to CBC for help executing a “One Company” strategy to unify business processes and create a strong brand image. Our task was to mould a uniform brand profile and communications platform for a company that prides itself on supplying many different solutions for many different customers.

See how we did so in the latest CBC case story. Order your free, 8-page case now.

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