The Lauritzen Foundation believes in you

Devoting nearly DKK 25 million to charitable, humanitarian and educational projects last year alone, the Lauritzen Foundation helps people around the world each and every day. Yet an extremely low profile meant that much of their work went largely unrecognised.

CBC worked with the organisation formerly called the JL-Foundation to create a new visual identity and brand platform that projects a clearer image of who the Lauritzen Foundation is and what it does.

"An important goal of our refreshed brand image is to educate people both within and outside of our organisation about the whole range of our activities. This brand makeover is a way for us to reach out to the many stakeholders who have an interest in what the foundation does," says Jens Ditlev Lauritzen, chairman of the Lauritzen Foundation.

See Lauritzen Foundation website and film

See Lauritzen Foundation annual report 2009

CBC built a new corporate identity programme, website and annual report around a creative concept called "Believe in you."

"It’s a line that can be read two ways: ’We believe in you’ and ’Believe in yourself’. We’re saying that we’ll support you, but that you also need to make an effort yourself," says Inge Grønvold, executive manager of the Lauritzen Foundation.

And CBC’s redesign of the organisation’s logo can be seen as both a guiding star and a compass needle - "both ways to find direction in life," says Lauritzen.

For more information, please contact Ali Shah at +45 3525 0160. To be notified whenever there’s CBC news, please join our mailing list.

9 years of smooth sailing for Lauritzen news
(24 May 2013)

New CBC case presents powerful Thrane & Thrane product launch
(16 April 2013)

The right destination for CPH Airport
(12 March 2013)

RESON stays focused with CBC
(19 February 2013)

Nilfisk-Advance is cleaning up in social media
(11 November 2012)

FLSmidth's cleaner technology attracts attention
(12 September 2012)

Novozymes complex content brought to life
(4 June 2012)

Navigating the right direction
(12 April 2012)

Evolving brand identity for publishing growth
(1 March 2012)

Positive work for Glunz & Jensen
(7 January 2012)

d line selects CBC
(15 November 2011)

PBI-Dansensor launches smarter new equipment
(27 October 2011)

CBC earns honours again in international competition
(6 September 2011)

New CBC case sizes up the FLSmith brand
(7 July 2011)

FLSmidth gets cool
(28 April 2011)

Join e-news Order case stories Book workshop News Contact us Sitemap Dansk introduktion