|NetOp distances itself from the competition
Danware Data is a pioneer of remote control software, widely used for computer network support. Its NetOp program is by far the most advanced in its class. Despite this, NetOp was feeling the pressure from cheaper rivals and bundled products. Customers often didn’t realise there was much difference between products until it was too late.
CBC’s "Real remote" concept is designed to remind network administrators and IT managers that NetOp is the remote control software of record. Vitally, the campaign distances itself from product specifics and instead asserts the brand’s overall position in the market.
For a full presentation of the campaign,
call Ralph Kr°yer at +45 35 25 01 60.
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