Ellipse positioning built on strategy,
science and skill
Danish Dermatologic Development (DDD) needed to position its Ellipse brand in a cluttered, growing market. CBC’s first step: careful analysis of the market, followed by the development of a winning market position. Next task: a creative platform that was capable of communicating that position across a broad spectrum of materials. The result is a serious and scientific—yet elegant—communications concept that clearly differentiates itself from the competition.For a full presentation of the campaign,
call Ralph Krøyer at +45 35 25 01 60.
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PRODUCT POSITIONING
DDD
Danware
ToftejorgORDER THE CASE
Free copy of the
full-length, printed
case story on this client. |
