Benefits hit harder than features for Toftejorg
Cleaning products, while essential, tend to be up there with watching paint dry in terms of our interest in them. So when Toftejorg (now Alfa Laval) asked us to promote its industrial tank cleaning heads, we knew one thing for sure – focus on the benefits, not the product. And benefits there were plenty of.
Our “Tank-cleaning with impact” concept, with its dynamic visuals, draws resonance to the technical advantage Toftejorg’s high-pressure cleaning heads have over competing products. Importantly though, it also highlights the multiple efficiency and economic benefits the products deliver.
For a full presentation of the campaign,
call
Ralph Krøyer at +45 35 25 01 60.
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PRODUCT POSITIONING
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ToftejorgORDER THE CASE
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