Sophion sells complex product with
compelling communication
Sophion Bioscience needed help introducing itself and its revolutionary new product to the market. There was just one catch: the product, still in development, didn’t exist yet. CBC developed these interactive and traditional sales tools based solely on complex theoretical briefings by Sophion’s R&D staff. This demo, for example, allowed the Sophion sales team to show the features of the coming product in a concrete manner.
For a full presentation of the campaign,
call
Ralph Krøyer at +45 35 25 01 60.
