Three in a row! CPH Airport wins ‘Best Stand’ at World Routes
Copenhagen Airport (CPH) has won ‘Best Stand’ at World Routes 2019 for the third year in a row – a major achievement against stands from some of the biggest competitors worldwide.
World Routes is a key trade event for the aviation industry, with over 3000 attendees from airports and airlines across 110 countries. Personal relationships play a pivotal role in the aviation industry, so a stand that conveys professionalism, efficiency and quality while anchoring key messages in people’s minds can make a vital difference to the outcome. The award for Best Stand has been running for four years – and CPH has won for the last three.
To communicate with potential customers all throughout the year, CPH launched its latest B2B content marketing initiative, Copenhagen Connections. The bi-monthly newsletter, landing page and LinkedIn posts were designed to engage the airport’s specialist B2B audience and nurture long-term relationships. Full of industry trends, forecasting and insights, Copenhagen Connections is already seeing great results – with a significant bump in subscribers after World Routes 2019.