Awareness-winning product launch concept

As Danfoss launched a new range of innovative heat exchangers, the company wanted to use the opportunity to redefine its position in the market.

To combat a lagging product line, Danfoss decided to move production in-house and developed a new, breakthrough “Micro Plate™” design that delivered a number of advantages.


  • Creative product launch concepts
  • Effective go-to-market strategies
  • Integrated campaign activities


“The Innovation Transferred launch campaign was a game-changer for us. The approach redefined the way we manage strategic product launches. The launch strategy, creative platform and channel plan have had a big impact.

The market is taking us seriously again and internally people are very excited about the potential of Micro Plate™. All in all, a resounding success!”

Thomas Heide Jørgensen
Marketing Manager, Danfoss District Energy