Opening new markets with thought leadership

Danfoss is a world leader in the supply of components and systems for district energy (DE) networks. While DE is extremely popular in Danfoss’ native Denmark, it is virtually unknown in many other parts of the world.

Slowing growth at home and huge potential abroad was the stimulus for Danfoss to recruit CBC for an ambitious long-term strategy to bring district energy to the world.


  • Accessing important stakeholders through thought leadership
  • Repositioning for future growth
  • Developing a solid content strategy


“Ecopolis was a revolution for Danfoss. In a company of 23,000, our CEO doesn’t use his time looking at brochures.

So it tells you something that he singled out Ecopolis as one of the best communication initiatives the company has ever taken.”

Thomas Heide Jørgensen
Marketing Manager, Danfoss District Energy