A brand on the move

GAC is one of the largest integrated providers of shipping, logistics and marine, operating 300 offices in more than 40 countries.

To sustain momentum and growth, senior management wanted to communicate how GAC functions as an integral part of its customers’ businesses – at both a strategic and an operational level.

To achieve this, CBC developed an entirely new brand communications platform and graphical identity.


  • How to build a global B2B brand
  • Ensuring brand consistency across borders
  • Aligning internal culture behind a brand


“CBC delivered a robust campaign that elevated GAC’s reputation to a dynamic global force in shipping and logistics”

William Hill
Executive Group President, GAC