Engineering a global image

GEA Niro is the world’s largest producer of industrial drying equipment for process industry businesses. After years of engineering a global customer base, GEA Niro was present in more than 50 nations.

As is the case for many B2B companies, GEA Niro faced a high cost of catering to local idiosyncrasies in each market. The challenge for CBC was to combine cross-market appeal with cross-border efficiency.

LEARN MORE ABOUT:

  • The B2B buying process
  • Cross-border marketing efficiency
  • Creative B2B product launch concepts

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“CBC has the experience we were looking for. They are strong on strategy, easy to work with and price competitive. They are particularly good at transforming complex business-to-business problems into bright, creative solutions.”

Henrik Bertelsen
International Marketing Manager, GEA