Engineering a global image

GEA Niro is the world’s largest producer of industrial drying equipment for process industry businesses. After years of engineering a global customer base, GEA Niro was present in more than 50 nations.

As is the case for many B2B companies, GEA Niro faced a high cost of catering to local idiosyncrasies in each market. The challenge for CBC was to combine cross-market appeal with cross-border efficiency.


  • The B2B buying process
  • Cross-border marketing efficiency
  • Creative B2B product launch concepts


“CBC has the experience we were looking for. They are strong on strategy, easy to work with and price competitive. They are particularly good at transforming complex business-to-business problems into bright, creative solutions.”

Henrik Bertelsen
International Marketing Manager, GEA