Raising a corporate profile

As the world’s largest independent aerospace parts distributor, Satair started facing fierce competition from cheaper rivals and greater demand for added value from customers.

To ensure its future success, Satair realised that external expertise in corporate brand positioning was crucial for its business to soar long-term.

The Satair brand had to be visible and relevant to all stakeholders in the global aviation market, which is why Satair invited CBC on its branding journey.


  • Rebranding your company
  • Repositioning for future growth
  • Creating a new brand identity



“We needed to send a strong signal to the market explaining the value Satair adds over and above simply delivering parts.”

John Stær
CEO, Satair