Internal behaviour change boosts safety

For Svitzer, the world’s largest towage operator and part of the Maersk Group, safety is top priority. The company is partnering with CBC to raise internal awareness about safety and create a positive behavioural change to reduce incidents and injuries.


  • Effective internal change and brand communication
  • Utilising innovative digital platforms
  • Improving internal engagement and impact



“Creating a global safety culture is no small endeavour. CBC’s visually compelling universe and creative use of print and digital media continues to attract employee engagement.”

- Jens Viby Mogensen
Head of Branding & Marketing, Svitzer