Re-branding for international impact

Terma A/S is Denmark’s foremost aerospace, defence and security company. But at an international level, Terma was viewed as relatively small and the brand lacked visibility in some key markets.

Modernising the brand around a clear value proposition and strong identity was CBC’s focus in a complete rebranding process aimed at presenting Terma as a company at the leading edge of engineering innovation.


  • Value proposition design
  • Developing the big idea for your brand
  • Building a successful digital presence


“This website reflects the modern Terma organisation and where we want to go as a business. Importantly, the site also communicates what Terma stands for at a deeper level.”

Jørn Henrik Levy Rasmussen
Vice President, Terma