Building global awareness in the maritime industry

Wrist supplies ship owners and ship management companies worldwide with provisions and stores. They also offer a growing range of services such as marine logistics and catering. To consolidate its position as a leader in ship supplies, Wrist was determined to raise market awareness through a corporate branding campaign.


  • Development of creative corporate brand concepts
  • Building global brand awareness
  • Value proposition design


“The creative work behind the campaign developed by Cross-Border Communications was based very astutely on our market situation and plans for future growth. We feel that it sends exactly the right targeted message in a succinct and memorable way.”

Kim Weidemann
Managing Director, Wrist Ship Supply