Work

Svitzer

Posted by Cross-Border Communications on Nov 30, 2017 11:29:30 AM

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Changing internal behaviour to boost safety

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For Svitzer, the world’s largest towage operator and part of the Maersk Group, safety is top priority.

The company has been partnering with CBC for several years to raise internal awareness about safety and create a positive behavioural change to reduce incidents and injuries.

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Key deliverables
  • Internal communications
  • App – Gamification
  • Landing pages and microsites
  • Internal magazine
  • Films and animations

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CBC created a fictional character, Duke Shaper, to help deliver the key messages of the initiative. One way to bring the character to life and to maximise engagement was by creating a game that could be played on mobile devices.

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The centrepiece of the initiative was a brief video animation, which was shown worldwide on Safety Day and also posted on the corporate website and Facebook page.

Brochures and posters were also used to support key campaign messages and drive awareness.

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The 2015 campaign used a web-based Safety Counter to provide an immediate way for the organisation to track Svitzer's safety performance.

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The 2016 campaign introduced a board game to create a stronger link between the procedures in Svitzer's new safety management system and real life.

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"Creating a global safety culture is no small endeavour. CBC’s visually compelling universe and creative use of print and digital media continues to attract employee engagement."

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Jens Viby Mogensen
Head of Branding & Marketing, Svitzer

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"Creating a global safety culture is no small endeavour. CBC’s visually compelling universe and creative use of print and digital media continues to attract employee engagement."

[/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="25px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text]

Jens Viby Mogensen
Head of Branding & Marketing, Svitzer

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"Creating a global safety culture is no small endeavour. CBC’s visually compelling universe and creative use of print and digital media continues to attract employee engagement."

[/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="25px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text]

Jens Viby Mogensen
Head of Branding & Marketing, Svitzer

[/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="25px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="/wp-content/uploads/2018/02/CBC_case_Svitzer.pdf" title="" target="_blank" link_attributes="" alignment="left" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="default" shape="" icon="" icon_position="left" icon_divider="no" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]Download full case[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="Contact us - Ralph" hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="#f8f8f8" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" admin_toggled="yes"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text][content_block id=3638][/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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