Here are our refreshed LinkedIn campaign manger tips to help you get the most out of your LinkedIn B2B campaigns.

1. Take advantage of LinkedIn’s new Audience Insights

LinkedIn recently upgraded its Audience Insights tool, offering deeper insights into how your audience behaves and engages with your content. It’s worth checking out.

You can now create Custom Matched Audiences based on specific actions users take on your website. Beyond just retargeting those who engage with your ads on the platform, you can build audiences from website visits or specific button clicks. For example, you could target users who visited a particular product page or clicked on a specific call-to-action button.

This added level of customization allows you to deliver more relevant ads to users who have already shown interest in your offerings, increasing your chances of conversion.

Overall, LinkedIn’s enhanced Audience Insights now provide detailed demographic data and engagement trends, giving you the tools to fine-tune your audience segments and boost your campaign performance.

2. Leverage Thought Leader Ads

LinkedIn’s new Thought Leader Ads feature lets you sponsor and amplify content from your company’s employees, helping you reach and engage a wider audience. These ads are a powerful way to build brand awareness, credibility and authority by sharing expert insights.

You can position your brand as an industry leader, fostering greater peer-to-peer engagement with your target audience.

CBC blog link: How to build thought leadership in the B2B space

3. Tap into Video Ads for higher engagement

Video ads are proving to be a game-changer. LinkedIn reports a 50% higher engagement rate for video content compared to static ads. Incorporating native video ads into your LinkedIn campaigns can help you grab attention and drive better results.

Moreover, LinkedIn users are 20 times more likely to share a video than any other type of post, underscoring the viral potential of video content on the platform.

Tip: Keep your videos under 30 seconds for maximum impact, and ensure they’re optimised for mobile viewing. You can also quickly build retargeting audiences from users who watch more than 25% of your video.

4. Optimise for mobile

With over 60% of LinkedIn users accessing the platform via mobile devices, mobile optimization is no longer optional—it’s essential. Make sure your ads are mobile-friendly, with clear calls-to-action and responsive designs. LinkedIn’s mobile ad preview tool can help you see how your ads will appear on different devices, helping you to create a seamless user experience.

5. Use LinkedIn’s Campaign Budget Optimisation (CBO)

LinkedIn’s CBO feature automatically allocates your budget across different ad sets, based on their performance. This tool helps you get the most out of your budget by optimising it for maximum return on investment without needing constant manual adjustments.

Stay on top to stay on top

Keeping up with LinkedIn Campaign Manager’s latest features and best practices is key to maximising your advertising impact. By incorporating these tips and leveraging the latest tools, you can enhance your campaign effectiveness and achieve better results.

For more about boosting you LinkedIn campaign results, go here for additional LinkedIn campaign manager tips.