Your very own blueprint for building B2B brands
The free CBC e-book ‘An insider’s guide to successful B2B branding’ is here. In clear, jargon-free language it guides you through the complete branding process – from initial data gathering to brand auditing and beyond.
The e-book is a practical how-to guide for anyone interested in learning more about B2B branding. But it’s especially useful for those tasked with launching or rebooting a B2B brand.
Based on insights and expertise from CBC’s 40-plus years as a leading B2B branding agency, the e-book breaks the branding process into five manageable phases:
- Build the bedrock
Identify your key audience’s most pressing pain points. - Define your brand’s DNA
Pin down a compelling and credible brand promise. - Give your brand shape and form
Select differentiating yet relevant visuals and a tone of voice. - Build and launch your brand
Align with stakeholders, have your assets ready, use creative storytelling to create traction. - Measure, tweak, repeat
Gauge performance, and fix issues before they become problems.
Download the e-book
Click here to get your free copy, and get busy building your brand.
Benefits of a strong B2B brand
The benefits of strong B2B brands are numerous and well documented, they:
- protect price premiums
- inspire confidence
- facilitate entry into new markets
- build customer loyalty
- help neutralise competitors’ marketing
But as the e-book explains, it is at times of uncertainty – such as in the current period of geo-political turmoil and technological transformation – that B2B brands really prove their worth. That’s because a brand with strong and positive associations represents certainty and dependability, the very foundations of international business between companies.
