Branding

Four B2B professionals standing on opposite cliffs separated by a gap, with three wooden bridges connecting the two sides to symbolize building trust

If B2B buyers don’t trust sellers (fact), how can you win them over?

B2B vs B2C rebranding – what’s the difference and why it matters

Graphic visual of organisation diagrams in a maze to illustrate how to engage with hard-to-reach B2B decision makers

A mission for marketing: engaging C-suite leaders in the buying centre

Pile of three CBC B2B branding ebooks

Your very own blueprint for building B2B brands

Close up of brown dog's face with a lot of wrinkles as an illustration for a blog about that rebranding means more than a facelift

Let’s face it: rebranding means more than a facelift

CBC

Why rebranding should lead, not lag, in M&A success

Bent Høier, Senior Art Director at CBC, smiling in a black-and-white portrait.

The power of creativity in B2B branding—direct from B2B creatives

DESMI brandkampagnebillede med en person, der løber gennem en vandsprøjte, symboliserende flow og effektivitet i DESMIs løsninger.

DESMI lancerer nyt corporate brand i samarbejde med CBC