All Insights

Marketing campaigns

Drawing in grey and orange colours depicting social media icons and symbols and a man in the middle with a megaphone.
Marketing campaigns

Five B2B tips to boost your LinkedIn campaign results
B2B Global marketing | CBC | Cross-Border Communications | portrait of account manager Henrik Jørgensen
Marketing campaigns

B2B campaign planning: do the work before doing “the work”
A colorful, twisted Rubik’s Cube symbolizing the complexity and creativity involved in building a strong B2B brand identity.
Strategy

Standing out and staying ahead with creativity in B2B branding
Illustration of a businesswoman analyzing data and communicating with different stakeholders, representing the complexity of B2B buying centres and decision-making processes.
Strategy

Understanding B2B buying centres: hard work with big rewards
Is the ‘60/40 brand-sales formula’ still relevant for B2B growth? | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Branding

Is the ‘60/40 brand-sales formula’ still relevant for B2B growth?
B2B Global marketing | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Strategy

Conquer the world of B2B marketing—in under 20 pages
Abstract illustration of two overlapping speech bubbles, each divided into quadrants with different colors, containing a glowing light bulb with a lightning bolt—symbolizing powerful and adaptable B2B creative strategies.
Strategy

How to develop B2B creative that can go the distance
Minimalist illustration of two overlapping speech bubbles—one with a heart and the other with a brain—representing the balance between emotional and rational messaging in global B2B communication.
Strategy

Balancing global B2B messaging consistency and local relevance