Strategy

Pile of three CBC B2B branding ebooks

Your very own blueprint for building B2B brands

Close up of brown dog's face with a lot of wrinkles as an illustration for a blog about that rebranding means more than a facelift

Let’s face it: rebranding means more than a facelift

CBC

Why rebranding should lead, not lag, in M&A success

How marketing can win the B2B budget battle illustration with two people in a circle going different directions

Convince the C-suite: how marketing can win the B2B budget battle

Information overload visual

How to stop information overload from killing B2B deals

Bent Høier, Senior Art Director at CBC, smiling in a black-and-white portrait.

The power of creativity in B2B branding—direct from B2B creatives

DESMI brandkampagnebillede med en person, der løber gennem en vandsprøjte, symboliserende flow og effektivitet i DESMIs løsninger.

DESMI lancerer nyt corporate brand i samarbejde med CBC

B2B Global marketing | CBC | Cross-Border Communications | portrait of account manager Henrik Jørgensen

Marketing campaigns

B2B campaign planning: do the work before doing “the work”