All Insights

Thought leadership

CBC creative illustration visualizing business people planning how to take the thought leadership roll
Thought leadership

Thinking about thought leadership? What B2B brands need to know
Illustration of a heart and brain connected by a cable, symbolizing the fusion of emotion and logic in purpose-driven B2B branding.
Branding

Purpose-driven branding: show them what you stand for, not just what you sell
Illustration of a hand using a paint roller to reveal the word 'BRAND' on a red and white background. The image represents the concept of brand activation and strategic marketing during economic downturns.
Branding

Why turn up your brand activation during a downturn
Illustration of two business professionals performing a trapeze act, symbolizing trust and collaboration in B2B branding.
Branding

Sådan opbygger du tillid til dit B2B brand
Illustration of two business professionals performing a trapeze act, symbolizing trust and collaboration in B2B branding.
Branding

New ways to build trust in your B2B brand
Illustration of two business professionals shaking hands inside a digital interface, symbolizing trust and connection in B2B branding.
Branding

The emotional role in B2B branding
Illustration of a hand using a paint roller to reveal the word 'BRAND' on a red and white background. The image represents the concept of brand activation and strategic marketing during economic downturns.
Branding

Når økonomisk usikkerhed giver muligheder for dit brand
Why the status quo is business development’s worst enemy | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Strategy

Status quo – B2B marketing og salgs værste fjende