About CBC and Cobham’s B2B campaign success

Lead generation is the number one priority for B2B marketers, and so it is all the more rewarding to see CBC and Cobham’s partnership recognised for innovation and results in this area. You could say, CBC and Cobham’s B2B campaign is red hot!

Cross-border Communication was shortlisted in the B2B Marketing Awards 2017 for:

  • Best Product Launch
  • Best Lead Generation

Read the case here: Cobham: Lead generation through content marketing

About the B2B marketing awards

The B2B Marketing Awards is organised by B2B Marketing, a London-based organisation set up to recognise excellence in the field of business marketing and communications. Since its inception in 2005, the competition has grown to become the biggest event of its kind outside the US with more than 800 client and agency delegates attending the awards ceremony in 2016. The awards recognize and celebrate the achievements of marketing professionals in the B2B sector, honoring the most innovative and effective campaigns, projects, and teams. The event provides a platform for businesses to showcase their best work and network with other industry leaders. Categories range from account-based marketing and content marketing to digital and social media campaigns. Winners are chosen by a panel of expert judges and are announced at a gala dinner and awards ceremony. The B2B Marketing Awards is a highly respected event in the industry, and winning an award is considered a significant achievement.

Read more at b2bawards.net.