Well done. You’re a B2B marketer or brand steward who is about to launch an international campaign.

You and your colleagues have worked hard for this. You’ve ensured absolute, unwavering consistency in your messaging right across the globe. You can rest easy knowing everyone, everywhere is staying true to your brand identity.

Well, we hate to rain on your party. But you may just have committed a common error in international B2B marketing: neglected to strike a balance between global messaging, brand consistency and local relevance.

Because without appropriate adaptations, any international campaign risks missing the mark with local audiences. At best this results in sub-par campaign results. At worst, it risks offending local cultural or religious norms, inflicting real distress on audiences—and on your brand.

Your very own panel of B2B marketing experts
Fortunately, there’s now an easy way to avoid such missteps. As a leading B2B branding and marketing agency, we were able to assemble a panel of marketing experts from international companies such as Gilbarco Veeder-Root, Cummins, AAK, Flowserve, Danfoss, GAC Group, and BioLife Solutions.

These seasoned pros shared their experience and insights with us, and we’ve collected them into our new e-book: ‘Top considerations for highly effective B2B global marketing’. In fewer than 20 easy-to-read pages you’ll get a good grounding in how to adapt your campaigns to global audiences, while still remaining true to core brand identities.

Click here to download the e-book and let your marketing fuel engagement and demand across borders.

No matter what you want to achieve, whether it is a more customer-centric profile, specific results from a specific initiative, or right-on-the-money creativity that elevates your communications to world-class standards, talk to us. As Denmark’s only truly international B2B branding and marketing agency, you’ll get 40+ years of sector insight and expertise behind each project, from brand definition to campaign activation and ongoing development.