Finding b2b brand relevance

After researching TICRA’s target groups to gain valuable insight into their needs, drivers, and buying behaviour, CBC developed an impactful brand communications platform that elevated the business to an entirely new level.

A unique visual concept gave TICRA everything it needed to demonstrate market leadership and stand apart from competitors, showing once again the power of taking a highly complex proposition and distilling it into a clear, simple, and compelling message.

The new brand identity lent itself perfectly to a variety of formats, especially digital. The outcome has been well received as a shift from product-focused communications to a strongly customer-centric offering, and the new website has played a vital role in driving lead generation.

“What we do is rocket science. We were impressed with CBC’s ability to gain a strong understanding of our customers’ challenges, and their focus on turning a complex proposition into a communication platform that our customers could instantly identify with,” said Dorthe Friberg, Marketing Manager at TICRA. “I am confident our new brand identity will help drive our business forwards for years to come.”

CB blog link: New ways to build trust in your B2B brand

There’s huge potential for almost all B2B marketers to ensure their message is clearer and more relevant, and one that creates an even greater impact with target audiences. This is especially so if your business operates within a complex industry, like TICRA.

So, consider this: if it takes you more than one minute to explain your value proposition, maybe we can help.

View TICRA’s website, contact Ralph Krøyer at or read more about how we have helped B2B brands gain relevance in key markets.