World Routes is a key trade event for the aviation industry, with over 3,000 attendees from airports and airlines across 110 countries. Personal relationships play a pivotal role in the aviation industry, so a stand that conveys professionalism, efficiency, and quality while anchoring key messages in people’s minds can make a vital difference to the outcome. The award for Best Stand has been running for four years – and CPH has won for the last three.

To communicate with potential customers all throughout the year, CPH launched its latest B2B content marketing initiative, Copenhagen Connections. The bi-monthly newsletter, landing page and LinkedIn posts were designed to engage the airport’s specialist B2B audience and nurture long-term relationships. Full of industry trends, forecasting, and insights, Copenhagen Connections is already seeing great results – with a significant bump in subscribers after World Routes 2019.

You can see CPH Airport’s latest updates on the Copenhagen Connections landing page and on their LinkedIn profile.

If you’re looking to make the right impact at your next trade show or engage your customers with high-quality content, reach out to Ralph Krøyer at or +45 35 25 01 75 to get the conversation going.

CBC blog link: New ways to build trust in your B2B brand

More about World Routes

World Routes is a global exhibition and conference that brings together airlines, airports, tourism authorities, and other aviation professionals to network and discuss current trends and issues in the aviation industry. The event provides a platform for attendees to establish new business relationships, showcase their services, and explore potential opportunities for growth and expansion. The exhibition features interactive displays, seminars, and workshops, and covers a wide range of topics including airline route development, airport infrastructure, and tourism marketing. World Routes is considered one of the most important events in the aviation industry and attracts participants from around the world.