How we turned B2B regulatory changes into commercial opportunity

New emissions regulations will hit the global marine industry in less than a year’s time. Everyone needs to make decisions and take action – but no one wants to make the first move. The campaign positions MAN Energy Solutions as the partner with both the expertise and engine solutions to guide businesses through the transition.

CBC drives campaign creative for MAN Energy Solutions | Cross-Border Communications | Leading international B2B branding and marketing agency

Together we created:

  • Creative concept and tactical roll-out plan
  • Landing page design
  • Animated campaign video, and 13 expert interview videos
  • HubSpot email campaign
  • Industry trends whitepaper
  • LinkedIn campaign

“This was our first time running a thought leadership campaign of this size, and the response from the market so far has been extremely positive.” – Daniel Vengel Jensen, Marketing & Business Development Manager, MAN PrimeServ CPH.

A detailed case study and full results for the campaign are coming soon. In the meantime, you can check out a similar project with Cobham, who engaged more than 3000 people with their product campaign, “Be Ready”.

If you’d like to learn more about how thought leadership can generate leads for your sales organisation, contact Ralph Krøyer at or on +45 35 25 01 60.

More about MAN Energy Solutions

MAN Energy Solutions is a global supplier of energy and propulsion solutions for a range of industries, including maritime, power generation, and industrial applications. The company has a long history dating back to 1758 and has been at the forefront of developing new technologies to meet the changing needs of its customers.

The company’s products include diesel and gas engines, turbomachinery, and power plants, as well as digital solutions for monitoring and optimizing performance. MAN Energy Solutions has a strong focus on sustainability, with a goal to become a carbon-neutral company by 2050.

In the maritime industry, the company is a leading supplier of propulsion systems for a range of vessels, including container ships, cruise ships, and ferries. It has also been actively developing alternative fuels such as liquefied natural gas (LNG) and ammonia to help reduce emissions in the shipping industry.