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IT &
High-tech

Build a platform for trust.

IT and high-tech - computer chip | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

Stay agile in a fast-flowing industry

B2B tech marketing typically involves longer sales cycles, multiple stakeholders for every decision, fierce competition within the industry, and multiple businesses selling complex solutions rather than single products.

And with technology evolving at such high pace, marketers need to stay agile, adapting quickly when faced with new demands, regulatory changes, and growing competition.

Turn complexity into clarity

When dealing with complex solutions, it can be challenging to communicate with clarity and relevance for your audience.

First, it’s crucial to get your story straight, with a clear and compelling value offering. One tactic is then to build a thought leadership position that encourages your audience to come to you for answers, and subsequently when they need to make a purchase.

High-tech & IT - Person working with a Struers machine | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
High-tech & IT - Person working with a Struers machine | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

Engage multiple buying motives

Make sure you understand where your customers are and the challenges they face.

This way you can engage in the right conversations on the right platforms, and position your business as a solution provider that delivers value above and beyond the technology.

Your challenges include:

  • Building trust in your platform
  • Positioning your brand as a safe long-term choice
  • Bringing together commercial and technical buyers
  • Transitioning from technology and product focus to customer focus
  • Sustaining momentum in extended sales cycles
  • Changing sales and buying processes

Your buying centres include:

  • CIO
  • IT Management
  • Product Development
  • Technical Management
  • User groups
Tech brands we’ve turned from 0 to 1

We support many leading businesses in the global IT & High-tech sector, giving us a deep understanding of the challenges, trends, regulations, and drivers. This means we never require a long onboarding process and know exactly how to develop the most effective approach for your needs.