Building successful brands is a science, not an art.
A new diagnosis
The buying process in the Life Science & Medtech industry is changing. Purchase cycles have increased significantly, and technology and cultural shifts are transforming the way buyers want to interact with your brand.
This means buyers often spend more time online researching potential suppliers before reaching out to sales reps.
Focus on the bigger picture
Whether it’s broadening your e-commerce channels or incorporating digital lead generation, your branding and marketing strategy needs to be as innovative as your R&D.
Your solutions help to enable a better quality of life for individuals and society as a whole, which is why it’s essential you communicate the broader value you provide.
Cases
Looking for
a little reassurance?
Looking for
a little
reassurance?
Novo Nordisk Pharmatech
“The new brand has helped us to own the market position we desired, achieve significant revenue and profit growth, and attract top talent to the organisation.”
Rasmus Hother le Fevre,
Managing Director, Novo Nordisk Pharmatech
“In the healthcare sector, confidence in your brand is vital. We needed an identity and website that would convince people that we understand their needs and offer the most effective and safest product available, as well as to build solid relationships with dealers worldwide. CBC delivered on all counts.”
Your customers are out there searching for solutions, which gives you the opportunity to engage them with valuable content.
By sharing content that supports the customer’s decision-making process, you will build relationships, differentiate from the competition, and ultimately drive leads and sales.
Your challenges include:
Conveying highly complex products in a simple and engaging way
Bringing the business and technical agenda together
Generating leads and penetrating complex buying centres
Positioning your brand as a thought leader
Breaking equipment loyalty in a risk-averse and conservative industry
Your buying centres include:
Business leadership
R&D management
Lab staff and users
Procurement
Marketing and sales
Brands we’ve brought to life
We support many leading businesses in the global Life Science & Medtech sector, giving us a deep understanding of its challenges, trends, regulations, and drivers. This means we never require a long onboarding process and know exactly how to develop the most effective approach for your needs.
Practical tips, explanation, and insights for sales and marketing alignment, inbound marketing, and digital lead generation.
This is essential reading for any marketeer in Life Science & Medtech looking to accelerate brand awareness, promote products or services, and grow international market share.
