Segments

Marine &
Logistics

There’s an ocean of opportunity out there. Anchor it.

Marine & Logistics - Tanker with containers | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

An unpredictable environment

For many years, the overriding theme in the maritime industry has been uncertainty, with environmental regulations tightening, global trade tensions growing, fuel prices fluctuating, and the evolution of new technologies.

As maritime buyers face ever more complex choices, the perceived risk of making the wrong decision is increasing too.

Hit the value message

No matter where you sit in the value chain, to capture attention and trust you must continuously communicate the greater value you offer both to customers and the end-consumer.

You don’t just provide a solution to a technical problem; you help to prepare their business for the future.

Marine & Logistics - LNG carrier, tanker | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Marine & Logistics - LNG carrier, tanker | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
About us | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

Talk to the right people

Your unique value needs to be seen by specific audiences, including shipowners, shipyards, operators, procurement, HSE, fleet management, and others.

It’s about clarifying your proposition, leveraging factors such as regulatory change to your advantage, and using influential content at pivotal moments in the purchasing process.

Your challenges include:

  • Energy transition solutions
  • Complying with regulatory change
  • Driving cost reductions across fleets
  • Securing early entry in the scoping process
  • Getting on shipyard shortlists
  • Optimising ship performance and availability
  • Winning retrofit and aftermarket contracts

Your buying centres include:

Marine

  • Shipowners
  • Commercial management
  • Fleet managers
  • Superintendents
  • Procurement
  • Naval engineers and shipyards

Logistics

  • Management teams
  • Sales and export managers
  • eCommerce managers
  • Logistics and supply chain managers
  • Procurement

Brands that sailed forward with CBC

We support a broad scope of businesses across the global marine sector, giving us a deep understanding of its challenges, trends, regulations, and drivers. This means we never require a long onboarding process and know exactly how to deliver the most effective approach for your needs.