There’s an ocean of opportunity
out there. Anchor it.
For many years, the maritime industry has been struggling with uncertainty, whether from tightening regulations, geo-political tensions, demand for greener shipping, fluctuating fuel prices, or the adoption of new technologies.
As businesses face ever more complex choices, there is a greater perceived risk of making the wrong decisions. As such, buyers are becoming more reliant on brands they can trust to support their needs today and guide them successfully into the future.
No matter where you sit in the value chain, to capture attention and build trust you must continuously communicate the greater value you offer both to customers and the end-consumer.
You don’t just provide a solution to a technical problem; you help to make their business more competitive and secure.
“The creative work behind the campaign developed by CBC was based very astutely on our market situation and plans for future growth. We feel that it sends exactly the right targeted message in a succinct and memorable way.”
Kim Weidemann,
Managing Director, Wrist Ship Supply
“CBC helped us to solve a difficult challenge: to change global market perceptions of Fred. Olsen Windcarrier and optimally position our business for the future. They quickly formed a solid understanding of our needs, sector, audiences, and delivered both strategically and creatively. Our focus now is on lead generation, and together with CBC I have every confidence in achieving our goals.”
Charlotte Backmann,
Marketing and Communication Manager,
Fred. Olsen Windcarrier A/S
“CBC delivered a robust branding campaign that elevated GAC’s reputation to a dynamic global force in shipping and logistics.”
William Hill,
Executive Group President, GAC
“Creating a global safety culture is no small endeavour. CBC’s visually compelling universe and creative use of print and digital media continues to attract employee engagement.”
Jens Viby Mogensen,
Head of Branding & Marketing, Svitzer
“CBC helped us to create a unifying story and look which will support our business in reaching ambitious growth targets. The style and tone of the brand platform captures and activates our DNA and personality perfectly. We look forward to rolling out the brand platform and continuing our process of ‘uncomplicating the world’”.
Lisa Lambert,
Group Head of Marketing & Communication,
Scan Global Logistics
Your unique value needs to be seen by specific audiences, including shipowners, shipyards, operators, procurement, HSE, fleet management, and others.
It’s about clarifying your proposition, leveraging factors such as regulatory change to your advantage, and using influential content at pivotal moments in the purchasing process.
Marine
Logistics
We support a broad scope of businesses across the global marine sector, giving us a deep understanding of its challenges, trends, regulations, and drivers. This means we never require a long onboarding process and know exactly how to deliver the most effective approach for your needs.
Practical tips, explanation, and insights for sales and marketing alignment, inbound marketing, and digital lead generation.
This is essential reading for any marketeer in the marine or logistics industries looking to accelerate brand awareness, secure market share, or develop their internal culture.
