Segments

Marine &
Logistics

There’s an ocean of opportunity out there. Anchor it.

Marine & Logistics - Tanker with containers | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

An unpredictable environment

For many years, the maritime industry has been struggling with uncertainty, whether from tightening regulations, geo-political tensions, demand for greener shipping, fluctuating fuel prices, or the adoption of new technologies.

As businesses face ever more complex choices, there is a greater perceived risk of making the wrong decisions. As such, buyers are becoming more reliant on brands they can trust to support their needs today and guide them successfully into the future.

Hit the value message

No matter where you sit in the value chain, to capture attention and build trust you must continuously communicate the greater value you offer both to customers and the end-consumer.

You don’t just provide a solution to a technical problem; you help to make their business more competitive and secure.

Marine & Logistics - LNG carrier, tanker | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
Marine & Logistics - LNG carrier, tanker | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency
About us | CBC | Cross-Border Communications | Leading international B2B branding and marketing agency

Talk to the right people

Your unique value needs to be seen by specific audiences, including shipowners, shipyards, operators, procurement, HSE, fleet management, and others.

It’s about clarifying your proposition, leveraging factors such as regulatory change to your advantage, and using influential content at pivotal moments in the purchasing process.

Your challenges include:

  • Energy transition solutions
  • Complying with regulatory change
  • Driving cost reductions across fleets
  • Securing early entry in the scoping process
  • Getting on shipyard shortlists
  • Optimising ship performance and availability
  • Winning retrofit and aftermarket contracts

Your buying centres include:

Marine

  • Shipowners
  • Commercial management
  • Fleet managers
  • Superintendents
  • Procurement
  • Naval engineers and shipyards

Logistics

  • Management teams
  • Sales and export managers
  • eCommerce managers
  • Logistics and supply chain managers
  • Procurement

Brands that sailed forward with CBC

We support a broad scope of businesses across the global marine sector, giving us a deep understanding of its challenges, trends, regulations, and drivers. This means we never require a long onboarding process and know exactly how to deliver the most effective approach for your needs.