There’s an ocean of opportunity out there. Anchor it.
An unpredictable environment
For many years, the overriding theme in the maritime industry has been uncertainty, with environmental regulations tightening, global trade tensions growing, fuel prices fluctuating, and the evolution of new technologies.
As maritime buyers face ever more complex choices, the perceived risk of making the wrong decision is increasing too.
Hit the value message
No matter where you sit in the value chain, to capture attention and trust you must continuously communicate the greater value you offer both to customers and the end-consumer.
You don’t just provide a solution to a technical problem; you help to prepare their business for the future.
Cases
Looking for
a little reassurance?
Looking for
a little
reassurance?
Wrist Ship Supply
“The creative work behind the campaign developed by CBC was based very astutely on our market situation and plans for future growth. We feel that it sends exactly the right targeted message in a succinct and memorable way.”
Kim Weidemann,
Managing Director, Wrist Ship Supply
“CBC helped us to solve a difficult challenge: to change global market perceptions of Fred. Olsen Windcarrier and optimally position our business for the future. They quickly formed a solid understanding of our needs, sector, audiences, and delivered both strategically and creatively. Our focus now is on lead generation, and together with CBC I have every confidence in achieving our goals.”
Charlotte Backmann,
Marketing and Communication Manager,
Fred. Olsen Windcarrier A/S
“Creating a global safety culture is no small endeavour. CBC’s visually compelling universe and creative use of print and digital media continues to attract employee engagement.”
Jens Viby Mogensen,
Head of Branding & Marketing, Svitzer
“CBC helped us to create a unifying story and look which will support our business in reaching ambitious growth targets. The style and tone of the brand platform captures and activates our DNA and personality perfectly. We look forward to rolling out the brand platform and continuing our process of ‘uncomplicating the world’”.
Lisa Lambert,
Group Head of Marketing & Communication,
Scan Global Logistics
Your unique value needs to be seen by specific audiences, including shipowners, shipyards, operators, procurement, HSE, fleet management, and others.
It’s about clarifying your proposition, leveraging factors such as regulatory change to your advantage, and using influential content at pivotal moments in the purchasing process.
Your challenges include:
Energy transition solutions
Complying with regulatory change
Driving cost reductions across fleets
Securing early entry in the scoping process
Getting on shipyard shortlists
Optimising ship performance and availability
Winning retrofit and aftermarket contracts
Your buying centres include:
Marine
Shipowners
Commercial management
Fleet managers
Superintendents
Procurement
Naval engineers and shipyards
Logistics
Management teams
Sales and export managers
eCommerce managers
Logistics and supply chain managers
Procurement
Brands that sailed forward with CBC
We support a broad scope of businesses across the global marine sector, giving us a deep understanding of its challenges, trends, regulations, and drivers. This means we never require a long onboarding process and know exactly how to deliver the most effective approach for your needs.
Practical tips, explanation, and insights for sales and marketing alignment, inbound marketing, and digital lead generation.
This is essential reading for any marketeer in the marine or logistics industries looking to accelerate brand awareness, secure market share, or develop their internal culture.
