Rebranding a strategic Novo Nordisk business unit

Novo Nordisk Pharmatech is a business unit within the Novo Nordisk group and a leading global supplier of high-quality pharma ingredients.

It was originally an independent company known as FeF Chemicals, established in 1949 and acquired by Novo Nordisk in 1986.

As FeF Chemicals evolved, management decided to bring in CBC for a major rebranding project to develop a new company name, identity and creative platform for internal and external communications channels.


  • Rebranding your company
  • Repositioning for future growth
  • Creating a new brand identity


“The new brand has really hit the mark. We have a bold and exciting way to tell our unique story, and our messages are now clear, consistent and aligned with our customers’ experience.

This has helped us to own the market position we desired, achieve significant revenue and profit growth, and attract top talent to the organisation.”

Rasmus Hother le Fevre
Managing Director, Novo Nordisk Pharmatech