If you aren’t actively building your brand, you can
be sure your competitors are building theirs.
Studies show that many B2B companies devote only a fragment of their marketing budget to branding. These businesses are literally selling themselves short, missing valuable opportunities to deepen customer relationships, improve return on marketing investment, and augment the lifetime value of their buyers.
On the other hand, those that do invest in B2B branding and marketing often cannot get beyond promoting their own achievements or product specifications, avoiding broader initiatives to build the overall company brand.
This means there are opportunities for ambitious B2B companies to invest in their brand as a growth engine for the business.
At CBC, we believe brand marketing shouldn’t get a free pass; it must drive measurable valuable in the short and long term. To do this, it’s important not only to find emotionally resonant ways to connect with audiences, but to engage with them across all channels at pivotal moments along the customer journey.
It is also vital you involve multiple teams across your organisation, each integrating a range of perspectives and expertise. Your brand’s development is too important to leave to a few individuals and assume it will happen by itself.
Contact us to explore how you can build a brand to profit from, or read more about our brand development, creative, and marketing activation services.
“The brand consolidation and refocusing initiative is a pivotal element in FLSmidth’s growth strategy. CBC’s grasp of the issues involved and strongly executed creative campaign have made an invaluable contribution by helping us transform our global image within a very short span of time.”
Camilla Travis,
Strategic Marketing Manager, FLSmidth
“We were impressed with CBC’s ability to gain a strong understanding of our customer’s challenges, and their focus on turning a complex proposition into a communication platform that our customers could instantly identify with.”
Dorthe Friberg,
Marketing Manager, TICRA
“CBC initially proved their worth during our divisional rebranding project, which has been instrumental in communicating our value. When it came to digital lead generation, I could not be more pleased with the approach taken and what has been achieved so far together.”
Edward Wynne Morris,
Communications Director, Huntsman Advanced Materials
“CBC really went above and beyond with their teams to make my life easier and to ensure that everything I set in motion turned out for the absolute best and with fantastic results. I cannot thank CBC enough.”
Catherine Conlon Lukavecki,
Aero Brand Marketing & Communications, Cobham Satcom
“We were blown away by CBC’s creative execution and final results of our product campaign. We set ourselves an ambitious sales target – and sold a staggering 400% of that initial target in just 12 months.”
Susanne Køhlert Jacobsen,
Marketing Communication Project Manager,
Strategic Marketing, Brüel & Kjær
We've supported countless businesses across multiple sectors, giving us a deep understanding of the challenges, trends, regulations, and drivers involved. This means we never require a long onboarding process and know how to develop the best approach for your needs.
