Brüel & Kjær

Summary

Brüel & Kjær is a world leader within the sound and vibration industry. Its equipment and expertise have been involved in the development of many category-defining products, from supercars to satellites.

However, over time the market perceived the company as purely a product provider, when it offers far more in terms of end-to-end solutions.

A complete rebranding project was required to reposition Brüel & Kjær for the future.

Key deliverables

Brand positioning
Value proposition development
Brand communications concept
Logo design and identity guide
Awareness and demand creation
Lead generation
Nurturing activities
Content marketing
Product launches
Internal communications
Films and animations
Print ads and direct mails
Customer magazines
Sales literature and presentations

The approach for the rebranding project was encapsulated in this internal communications video.

CBC developed a new brand identity that rejuvenated the company’s flagging image.

Under a new creative platform, we created a series of corporate ads, a corporate brochure and design system for corporate, segment and technical literature.

CBC was also responsible for the content and design of Brüel & Kjær’s newsletter – a high profile magazine with trending topics.

“This platform was the catalyst we needed to activate our business strategy and unite our workforce.”

Camilla Travis
Strategic Brand & Communications Manager, Brüel & Kjær

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Got ambition? Let's talk

We’re ready to support your success.
If you want an award-winning team behind your next project, give us a call.

RALPH KRØYER
Managing Director
Tel. +45 35 25 01 75
rk@cbc.dk

Building a brand that resonates

Summary

Key deliverables

“This platform was the catalyst we needed to activate our business strategy and unite our workforce.”

Got ambition? Let's talk

Let's make things happen.

COPENHAGEN

LONDON

SINGAPORE