Summary

Brüel & Kjær is a world leader within the sound and vibration industry. Its equipment and expertise have been involved in the development of many category-defining products, from supercars to satellites.

However, over time the market perceived the company as purely a product provider, when it offers far more in terms of end-to-end solutions.

A complete rebranding project was required to reposition Brüel & Kjær for the future.

Key deliverables

  • Brand positioning
  • Value proposition development
  • Brand communications concept
  • Logo design and identity guide
  • Awareness and demand creation
  • Lead generation
  • Nurturing activities
  • Content marketing
  • Product launches
  • Internal communications
  • Films and animations
  • Print ads and direct mails
  • Customer magazines
  • Sales literature and presentations

The approach for the rebranding project was encapsulated in this internal communications video.

CBC developed a new brand identity that rejuvenated the company’s flagging image.

CBC Brüel & Kjær Beyond measure

Under a new creative platform, we created a series of corporate ads, a corporate brochure and a design system for corporate, segment, and technical literature.

CBC Brüel & Kjær Beyond measure Corporate brochure
CBC Brüel & Kjær Beyond measure Corporate brochure
CBC Brüel & Kjær Beyond measure Ad
CBC Brüel & Kjær Beyond measure Industry brochure

CBC was also responsible for the content and design of Brüel & Kjær’s newsletter – a high-profile magazine with trending topics.

CBC Brüel & Kjær Beyond measure Waves magazine
CBC case Brüel & Kjær Beyond measure

“This platform was the catalyst we needed to activate our business strategy and unite our workforce.”

Camilla Travis
Strategic Brand & Communications Manager, Brüel & Kjær

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RALPH KRØYER
Managing Director
Tel. +45 35 25 01 75
rk@cbc.dk

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