Building a brand that resonates

Brüel & Kjær is a world leader within the sound and vibration industry. Its equipment and expertise have been involved in the development of many category-defining products, from supercars to satellites.

However, over time the market perceived the company as purely a product provider, when it offers far more in terms of end-to-end solutions.

A complete rebranding project was required to reposition Brüel & Kjær for the future.

Key deliverables

Brand positioning
Value proposition development
Brand communications concept
Logo design and identity guide
Awareness and demand creation
Lead generation
Nurturing activities
Content marketing
Product launches
Internal communications
Films and animations
Print ads and direct mails
Customer magazines
Sales literature and presentations

The approach for the rebranding project was encapsulated in this internal communications video.

CBC developed a new brand identity that rejuvenated the company’s flagging image.

Under a new creative platform, we created a series of corporate ads, a corporate brochure and design system for corporate, segment and technical literature.