Brüel & Kjær is a world leader within the sound and vibration industry. Its equipment and expertise have been involved in the development of many category-defining products, from supercars to satellites.

However, over time the market perceived the company as purely a product provider, when it offers far more in terms of end-to-end solutions.

A complete rebranding project was required to reposition Brüel & Kjær for the future.

Key deliverables

  • Brand positioning
  • Value proposition development
  • Brand communications concept
  • Logo design and identity guide
  • Awareness and demand creation
  • Lead generation
  • Nurturing activities
  • Content marketing
  • Product launches
  • Internal communications
  • Films and animations
  • Print ads and direct mails
  • Customer magazines
  • Sales literature and presentations

The approach for the rebranding project was encapsulated in this internal communications video.

“This platform was the catalyst we needed to activate our business strategy and unite our workforce.”

Camilla Travis
Strategic Brand & Communications Manager, Brüel & Kjær

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