Brüel & Kjær is a world leader within the sound and vibration industry. Its equipment and expertise have been involved in the development of many category-defining products, from supercars to satellites.
However, over time the market perceived the company as purely a product provider, when it offers far more in terms of end-to-end solutions.
A complete rebranding project was required to reposition Brüel & Kjær for the future.
The approach for the rebranding project was encapsulated in this internal communications video.
Strategic Brand & Communications Manager, Brüel & Kjær