FLSmidth is the leading supplier of complete solutions, equipment and services to the global cement and minerals industries.
However, the minerals side of the business was less well-known and, after several product and company acquisitions, the market’s understanding of FLSmidth’s proposition had become diluted.
Management turned to CBC to solve the challenge of how to unite multiple business facets under a single, strong and coherent group brand.
Strategic Marketing Manager, FLSmidth
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