Since 1956, GAC has grown to become one of the largest integrated providers of shipping, logistics, and marine-related services.
A marketing platform was needed to communicate a new business strategy under the theme “get closer to the customer”. The focus was to strengthen the brand with key stakeholders by highlighting how GAC functions as an integral part of a customer’s business.
This was formulated in the concept “Delivering your strategy”. Rather than focusing on GAC’s own services, the approach took the customer’s commercial goal as its starting point. A corporate film was an ideal way to convey GAC’s proposition.
Executive Group President, GAC