Summary

GEA Process Engineering is known as a world leader in the development of liquid and powder process engineering plants for the food, pharmaceutical and chemical industries.

As a truly global organisation with thousands of employees and customers in virtually every market, the challenge for GEA was how to combine cross-market appeal with cross-border efficiency.

Key deliverables

Creative concepts
Awareness and demand creation
Lead generation
Nurturing activities
Sales and distributor support
Product launches
Aftermarket campaigns
Print ads and direct mails
Sales literature and presentations

CBC supported GEA with a comprehensive internal and external communications platform that united and elevated their global brand profile.

GEA now spoke directly to relevant segments highlighting the company’s responsiveness to customers and a deep understanding of their problems.

A series of ads in international publications conveyed how the powder produced on GEA technology and know-how forms the foundation of highly recognisable products used all over the world.