Summary

GEA Process Engineering is known as a world leader in the development of liquid and powder process engineering plants for the food, pharmaceutical and chemical industries.

As a truly global organisation with thousands of employees and customers in virtually every market, the challenge for GEA was how to combine cross-market appeal with cross-border efficiency.

Key deliverables

  • Creative concepts
  • Awareness and demand creation
  • Lead generation
  • Nurturing activities
  • Sales and distributor support
  • Product launches
  • Aftermarket campaigns
  • Print ads and direct mail
  • Sales literature and presentations

CBC supported GEA with a comprehensive internal and external communications platform that united and elevated their global brand profile.

GEA now spoke directly to relevant segments highlighting the company’s responsiveness to customers and a deep understanding of their problems.

CBC GEA Chemical Brochure
CBC GEA Chemical Brochure

A series of ads in international publications conveyed how the powder produced on GEA technology and know-how forms the foundation of highly recognisable products used all over the world.

CBC GEA powder Ad
CBC GEA powder
CBC_Case_GEA_Mobile

“CBC has the experience we were looking for. They are strong on strategy, easy to work with and price competitive. They are particularly good at transforming complex business-to-business problems into bright, creative solutions.”

Henrik Bertelsen
International Marketing Manager, GEA

Download full case