Summary

GEA Process Engineering is known as a world leader in the development of liquid and powder process engineering plants for the food, pharmaceutical and chemical industries.

As a truly global organisation with thousands of employees and customers in virtually every market, the challenge for GEA was how to combine cross-market appeal with cross-border efficiency.

Key deliverables

  • Creative concepts
  • Awareness and demand creation
  • Lead generation
  • Nurturing activities
  • Sales and distributor support
  • Product launches
  • Aftermarket campaigns
  • Print ads and direct mails
  • Sales literature and presentations

“CBC has the experience we were looking for. They are strong on strategy, easy to work with and price competitive. They are particularly good at transforming complex business-to-business problems into bright, creative solutions.”

Henrik Bertelsen
International Marketing Manager, GEA

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