Mocon – CBC – Cross Border Communications

Summary

Having grown the business with several company acquisitions, MOCON, a leading provider of instruments and services for testing, measuring and analysing gases for the packaging industry, needed an overarching brand strategy and architecture.

The challenge for CBC was how to create a single, unified and coherent brand while maintaining the equity of well-known legacy brands, such as Dansensor and Baseline.

Key deliverables

Market and customer insights
Brand architecture
Brand communications platform
Identity and design guide
Corporate and product branding
Awareness and demand creation
Sales and distributor support
Lead generation
Nurturing activities
Product launches
Print ads and direct mails
Sales literature and presentations

CBC developed a new corporate communications platform and design guide that would form the foundations for all Mocon’s marketing activities for years to come.

A highly original creative approach enabled Mocon to stand out within a market where communications were traditionally complex and technical.

Under the new brand platform, CBC has also supported Mocon
internationally with several successful product launches.