Having grown the business with several company acquisitions, MOCON, a leading provider of instruments and services for testing, measuring and analysing gases for the packaging industry, needed an overarching brand strategy and architecture.

The challenge for CBC was how to create a single, unified and coherent brand while maintaining the equity of well-known legacy brands, such as Dansensor and Baseline.

Key deliverables

  • Market and customer insights
  • Brand architecture
  • Brand communications platform
  • Identity and design guide
  • Corporate and product branding
  • Awareness and demand creation
  • Sales and distributor support
  • Lead generation
  • Nurturing activities
  • Product launches
  • Print ads and direct mails
  • Sales literature and presentations